FIRST APPEARANCE
Paola Somma and Francesco Agnoletto, key figures in the Italian motorcycle world for 30 years, are the creators of the Motor Bike Expo, held in Verona in northern Italy every January. Founded in 1995 as the Chopper & Custom Show, it has grown steadily to encompass a succession of halls now occupying a total of 100,000 sqm.
Every year, MBE kicks off the European motorcycle shows in January. While all sectors of the motorcycle industry are represented here today, Custom is the most historic and the most frequented by tens of thousands of enthusiasts. It's the reason the show was created in the first place, and brings together the world's leading accessory makers, builders and custom culture specialists.
It is the DNA of the MBE, as intended by its creators.
Indian Motorcycle made its mark by setting up a large central booth to present a world preview of its three new 2025 models: Sport Chief RT, Chieftain PowerPlus 112 and Roadmaster PowerPlus 112.
Indian Motorcycle's International Vice President, together with Design Director Ola Stenegärd, introduced the machines themselves, still kept secret and fully draped. The impatience of the crowd gathered around the stand was very high at this solemn moment. The public, who couldn't have asked for more, were honoured to witness this grand premiere at a show where the passion for custom is deeply anchored.
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