Nothing says “hooligan” like staging a hooligan motorcycle race at a site that’s not really a race track!
Fueled by its shared passion for performance and racing, the Indian Motorcycle® team created a race track in front of the Buffalo Chip main stage so it could host hooligan racing on the Wednesday of Sturgis® Motorcycle Rally week.
THE RESULT?
A tremendous success as the racers and fans shared an after-noon of fun, competition, and camaraderie unique to those who love motorcycles and motorcycle racing. Four classes of compe-tition ran on the unique track that had to be adapted to the avai-lable space. That meant the racing “oval” included a right-hand turn, a rarity that added to the experience and uniqueness of the day. Racer turnout was strong, fueled in part by the opportunity to race on the one-of-a-kind track at the legendary venue. Race fans surrounded the track and cheered from skyboxes as once again, Indian Motorcycle® added a new and unique chapter to the history of motorcycle racing.
Indian Motorcycle® also had a major pre-sence in downtown Sturgis during the Stur-gis® rally. The brand created a large Lazelle Street display that featured the new 2017 models, Indian Motorcycle® customs and race bikes, and displays from marketing partners Red Wing Shoes® and Jack Da-niel’s.®
Throughout the rally, riders took thousands of Indian Motorcycle® demo rides on the 2017 models, giving them the opportunity to experience the new Ride Command™ system.
There was also a well-attended Indian Mo-torcycle Riders Group® (IMRG) ride and lunch during the rally. Along with IMRG members, other special guests at the event were the riders completing the Veterans Charity Ride to Sturgis.® Plus, the all-new Indian® Scout® FTR750 flat track race bike was unveiled at Sturgis® confirming that In-dian Motorcycle® would add new, winning chapters to the history of motorcycle racing.
The 77th Sturgis Motorcycle Rally will be held from 4 to 13 of august.
Sturgis is the oldest and largest bikers gathering known in US where tens of thousands of bikers are celebrate their passion during a full week.
Bike show, demo runs, parts and accessories fair, bikes parades and rides, concert, parties, races, bike contest … take place along the week.
Sturgis is located at 45 km north of Rapid City in South Dakota in the large territo-ries of native American and at 650 km of Denver located so far south in Colorado. http://sturgismotorcyclerally.com/
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